The BMW Racing Cups are proud to welcome the SUBWAY® brand as a Series partner as from this season onwards.
Today, the SUBWAY® brand is the world’s largest submarine sandwich chain with more than 44.000 locations around the world. They have become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy.
The SUBWAY® brand advocates high-quality products and excellent customer service provision.
The BMW Racing Cups organisation, which stands for the same virtues, will work closely together with the SUBWAY® brand in order to enhance its local brand awareness and to boost their continuous growth in Belgium, by well-balanced activations and promotional activities on track, in stores and on social media.